About the CHERRY brand


Here you will find the latest news and informative press material from CHERRY.

Latest news

Change in the Supervisory Board of Cherry SE

Harald von Heynitz succeeds Joachim Coers.

Theobroma Systems is now officially part of Cherry SE

Theobroma Systems Design und Consulting GmbH has been operating under the name Cherry Embedded Solutions GmbH since March 2024.

CHERRY XTRFY presents K5V2 Compact gaming keyboard at gamescom LAN

CHERRY XTRFY presents its new K5V2 keyboard – the first with the new mechanical MX2A full-size switches.

Site layout faster than planned

Cherry sites in Auerbach and Zhuhai to become global innovation cen-ters with engineering expertise.

Cherry and DoctorBox Are Making Electronic Prescriptions Available for Mobile Use

Cherry Digital Health GmbH is collaborating with DoctorBox, the super app for health, to introduce a fully digital e-prescription solution to the…

CFO of Cherry SE currently unable to perform duties, Cherry SE announces Interim-CFO

The Chief Financial Officer (CFO) of Cherry SE, Dr. Mathias Dähn (56), is currently unable to perform his duties in the financial management and…

Josh Phillips is joining Cherry Americas LLC as Managing Director

As of February 15th, 2024, Josh Phillips takes over responsibility for the Cherry business in Americas as the new Managing Director.

Cherry presents easily disinfectable mouse and keyboard set for hygiene-sensitive areas

Active Key, Cherry’s specialist provider of hygienic keyboards and mice, has now developed a new desktop set that meets the hygiene recommendations of…

CHERRY XTRFY reveals entire range of new gaming products at CES

After CHERRY’s acquisition of XTRFY and the introduction of the CHERRY XTRFY gaming brand in 2023, the renowned manufacturer of components and…

Nicole Schillinger is joining Cherry SE as Senior Vice President Investor Relations

As of January 1, 2024, Nicole Schillinger took over responsibility for Investor Relations at Cherry SE [ DE000A3CRRN9] in a new role. She takes over…

Introducing CHERRY's KC 200 MX: Elevate Your Typing Experience with the new MX2A Switches

CHERRY announced its first keyboard featuring their recently launched MX2A mechanical switches, the KC 200 MX.

Theobroma releases JAGUAR, a Single-Board Computer dedicated to autonomous mobile robots

JAGUAR SBC-RK3588-AMR is specifically designed for use in robust and reliable autonomous mobile robots (AMR). Typical applications include industrial…

The new CHERRY KW 3000 in full-size design: quiet, durable, easy to use.

Proven quality at a good price/performance ratio: CHERRY launches the KW 3000, a new keyboard that combines exactly that.


CHERRY KW 7100 MINI BT: Minimalist multi-device keyboard with focus on flexibility and mobile working

CHERRY presents the KW 7100 MINI BT, another compact companion for mobile working. The slim keyboard shines with a particularly minimalist design,…



CHERRY MX is proud to announce the MX2A, by far the best MX full-size switch thanks to some significant enhancements. This evolution, designed for…

Further information

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American Entrepreneurship coupled with German Engineering encompasses the history and future of CHERRY. Immerse yourself in CHERRY's long history and find out more about our company.