The CHERRY Corporation was founded by Walter Lorain Cherry in 1953. The first microswitches were produced in the basement of a restaurant in Highland Park, Illinois. From humble beginnings, the company quickly grew in size and reputation after entering the US automobile market. In the early 1960’s, Walter Lorain Cherry ventured across the pond to Europe.
American Entrepreneurship coupled with German Engineering encompasses the history and future of CHERRY. Today, CHERRY is regarded as the epitome of quality, innovation, design and sustainability. A unique feeling.
The success story
The "Cherry Electrical Products Corporation" is founded by Walter L. Cherry in Highland Park, Illinois, USA as manufacturer of microswitches (e.g., for arcade machines).
CHERRY establishes first operations in Europe via a joint venture.
CHERRY relocates its production facilities to Bayreuth, Germany. The first ancestors of keyboards (for industrial machine controls, for example) are manufactured for the European market. American entrepreneurship meets German engineering.
CHERRY starts manufacturing computer keyboards, a milestone in the company’s history, leading the way forward. Today, CHERRY is the oldest manufacturer of computer keyboards, a pioneer in the computer hardware industry.
On 6 February 1973, the first keyboard switch is patented in the USA.
CHERRY opens new Headquarter and factory in Auerbach, Germany.
The "MX" key switch is introduced and quickly becomes a success. It is still produced today: Billions of MX switches equip millions of keyboards around the globe which rely on this technology. The ‘must have’ for the most professional of all users.
Launch of the G80-3000, one of the most successful and now oldest keyboard series in the world. In its current variant (CHERRY G80-3000N RGB), it is still popular today.
CHERRY launches its first health card keyboard (G80-1501) in Germany. With 102 keys and an integrated chip card reader for health insurance cards, CHERRY is thus also represented in the healthcare market at an early stage.
The first "green" product line (CHERRY Greenline) is introduced. CHERRY thus sets early standards in terms of environmental friendliness. Since then, an increasing number of CHERRY products are awarded the German government's environmental label "Der Blaue Engel".
CHERRY introduces the MX RGB key switch. Since then, the mechanical MX gaming keyboards can be illuminated by LEDs with up to 16.8 million colours.
CHERRY launches the MX LOW PROFILE switch at the CES in Las Vegas. Thanks to the lower height, the CHERRY MX LOW PROFILE switch enables a slim keyboard design and ergonomic working.
The new factory and corporate Headquarter building in Auerbach, Germany with increased capacity is opened.
CHERRY launches the VIOLA switch (CHERRY MV) targeted at the value segment. Thanks to a simple design, a unique switching characteristic, and a new contact system, CHERRY MV replaces entry-level technologies such as rubber domes and hybrid solutions.
CHERRY acquires hardware and software producer Theobroma Systems and the first e-Health terminal for the German telematics infrastructure is presented.
Acquisition of Active Key GmbH, the specialised manufacturer of hygienic and washable keyboards and mice.
CHERRY introduces the MX ULTRA LOW PROFILE switch.
Integration of the Swedish e-sports specialist Xtrfy Gaming AB.
Who is behind CHERRY?
In 2008, Peter Cherry, the son of Walter L. Cherry, sold his company. After an eight-year partnership with the German automotive group ZF Friedrichshafen AG, the iconic CHERRY brand has been in the loyal hands of GENUI Partners since 2016. GENUI Partners is a Hamburg-based investment company founded by outstanding entrepreneurs and investment professionals. In addition to capital, it provides active support for the strategic development of companies.
In September 2020, Argand Partners, a private equity firm based in New York and the San Francisco Bay Area, joined GENUI Partners as a new majority investor in CHERRY. Argand Partners acquires market-leading specialty manufacturing and business services companies with sustainable competitive advantages and strong growth potential.
The headquarters of CHERRY Europe GmbH is located in Auerbach in der Oberpfalz. The managing directors are Oliver Kaltner (CEO), Dr. Mathias Dähn (CFO) and Dr. Udo Streller (COO).
Original CHERRY quality is the benchmark for input devices in a variety of applications. In gaming and eSports, at the point of sale, at industrial plants or on the desk. Desktop sets, mice, keyboards, mechanical MX switches and card-reading terminals are the core of the CHERRY brand today.