07/2022 - Back to overview

Award Best Customer Satisfaction Logo

CHERRY receives PLUS X AWARD for "BEST CUSTOMER SATISFACTION" in recognition of its high-quality products and excellent customer service.

Auerbach, 19. July 2022 - CHERRY, the specialist in computer input devices from Germany, is proud to announce that it has received the 2022 Plus X Award for "Best Customer Satisfaction". With this award, the Plus X panel honors companies that have achieved the highest customer satisfaction, with consideration to the quality of the products and services.

Delivering the best quality in products and service to customers globally

To determine the companies with the most satisfied customer base in Germany, Plus X asked more than 5,000 consumers of all genders and social groups between the ages of 20 and 65, from all over the country, to state the companies they have been most satisfied with in different categories.

A vast majority of these consumers queried selected CHERRY as their favorite company in respect to customer satisfaction factors like quality, customer service, innovation, as well as ease of use, comfort, availability, and delivery speed of its products.

"The German market is one of the most competitive, demanding and challenging in regard to competition and customer expectations when it comes to quality and customer service," Rolf Unterberger, CEO of CHERRY AG, explains. "And even though winning this award in such a demanding environment makes it especially precious for us! Our mission to satisfy our customers applies to all clients around the globe: Every customer, no matter in which market they purchase and use our products, is entitled to the highest quality, utmost reliability and best service. This is the promise CHERRY makes to all of our users."

More than 69 years of quality and customer satisfaction

Since its founding in 1953, CHERRY's mission has always been to bring innovative and reliable computer accessories to consumers around the globe, the American entrepreneurship coupled with German engineering, encompasses the history and future of CHERRY. To live up to its claim as a quality and innovative leader, the company continues to work in a solution and customer-oriented manner to strengthen the core elements of the CHERRY brand: quality, innovation, design, and sustainability. As a result, CHERRY's products are regarded as epitomes of design, precision, and outstanding quality.

The long list of design prizes that the company received in recent years by some of the world's most prestigious organizations – including the Red Dot Design Award, the German Design Award, the iF Design Award and several Plus X Best Awards – impressively underscores CHERRY's mission and efforts to achieve the highest levels of quality and customer satisfaction with its products, as well as its continuous pursuit of these values.

About the Plus X Award

With an international and independent panel of judges from 80 industries, 23 strategic partners and more than 700 participating international brands, the PLUS X AWARD is the world’s largest innovation award for technology, sports and lifestyle. PLUS X AWARD Seals of Approval are conferred upon products judged to possess at least one “Plus X” factor. Awards are given for new and innovative technologies, extraordinary design and intelligent, easy to use operating systems. Criteria such as outstanding ergonomic and ecological features, along with the use of high-quality material, add up to sustainable products with long-lasting value are also honored by the PLUS X AWARD. The innovation award was initiated to strengthen brands, trade and commerce and support consumers in their purchasing decisions.