Theobroma Systems is now officially part of Cherry SE

04/2024 - Back to overview

Theobroma Systems Design und Consulting GmbH has been operating under the name Cherry Embedded Solutions GmbH since March 2024.

  • Theobroma Systems operates from now on under the name Cherry Embedded Solutions GmbH
  • CHERRY is thus taking the next step towards unifying its brand landscape and underlining its growing focus on digitalization in the medical sector.

Munich/Vienna, April 8, 2024 – Theobroma Systems Design und Consulting GmbH, a subsidiary of Cherry SE specializing in the development of secure and reliable system-on-modules (SoM) and single-board computers (SBC), has been operating under the name Cherry Embedded Solutions GmbH since March 2024.

CHERRY, the world's leading manufacturer of computer input devices and switches for mechanical keyboards, is standardising its brand landscape and clarifying the brand affiliation and integration of the Austrian company acquired in 2020. At the same time, CHERRY is underlining its increasing focus on the growth market of digitalisation in the medical sector. The subsidiary CHERRY Embedded Solutions, based in Vienna, will increasingly offer its innovative software and hardware solutions via the parent company's global network.

The CHERRY subsidiary's products and services are used in applications for the digitalisation of the healthcare sector even more. With CHERRY Embedded Solutions, the Group is expanding its presence in the future market of digital transformation – particularly in the areas of industry, security and e-health. Powerful, highly networked and system and data-secure hardware and software solutions are in high demand in these areas.

The reliable computing modules from CHERRY Embedded Solutions ensure, among other things, that operating processes are automated, patient safety is increased, AI-supported health monitoring and diagnostics are guaranteed and the highest data protection standards are adhered to. With e-prescriptions, electronic patient records, telemedicine and AI solutions, digitalisation in this area is progressing consistently – towards a new digital standard in medical care. In addition, digital health applications are to be brought closer to the patient and video consultations and teleconsultations are to be expanded. This will create a great need for a wide range of IoT devices and cloud-based application software for the various players and service providers in the healthcare sector.

“The change of name and rebranding of Theobroma Systems to complete the integration is a strategically logical step to further develop our products in the cross-industry areas of security, digital solutions and industrial hardware in a targeted manner. CHERRY Embedded Solutions, under the leadership of Stefan Roth, is thus an important cornerstone of Cherry SE for the development of secure and reliable digital systems for a wide range of applications in the fields of e-health, cloud-based services and industry. We are now also highlighting these mutual synergy effects with a uniform brand identity on our way to becoming a hardware, software and services company,” says Oliver Kaltner, CEO of Cherry SE.

Dr. Stefan Roth, Managing Director of CHERRY Embedded Solutions, sees many advantages for the company in the rebrand: “Our IoT customers now benefit from the global and cross-industry CHERRY network. The additional focus on digitalisation solutions for the healthcare sector offers excellent growth opportunities. We are convinced that we can further increase the functionality, support, but also the price-performance ratio and thus the value of our products for our customers.”